Ye raps that the Drug Enforcement Agency (DEA) and Corrections Corporation of America (CCA) have quietly joined together to put more black people in the jails they create for drug-related offenses. “See they’ll confuse us with some bullshit like the New World Order/Meanwhile the DEA, teamed up with the CCA”Īmerica and the media will confuse the so-called “new slaves” with made up conspiracy theories like the New World Order when real issues are happening behind closed doors. The “Maybach” reference may be a nod to Rick Ross’s recent snafu with Reebok, which subsequently ended his contract. Kanye blasts big corporations (and probably record labels) who sign rappers and minorities to deals that they know are awful.
“Y’all throwing contracts at me, you know that niggas can’t read/Throw ’em some Maybach keys/Fuck it, c’est la vie” This could be a literal take on consumerism–similar to his earlier track “All Falls Down”– or a larger metaphor for White America’s general views on him. Before, he wasn’t allowed in certain stores because people thought he was a thief and now, those same people want him to wear their label.
“You see it’s broke nigga racism/That’s that “Don’t touch anything in the store”/And this rich nigga racism/That’s that “Come here, please buy more”ĭespite his newfound wealth and fame, Kanye still faces racism.
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